I have been ranting about this ever since the “IMAX experience” began to be popularly advertised in recent years. They ARE lying!!!! From Aziz’s blog:
“…Basically IMAX is whoring out their brand name and trying to trick people. These new “IMAX” theatres are really just nice digital screens with good sound, but they ARE NOT IMAX, in that they don’t have the huge 72 ft gigantic screen which people would expect. However, they still charge $5 more for tickets as they would for the regular IMAX.
REGAL, AMC, AND IMAX – YOU ARE LIARS!
Boycott them. Fuck them for taking advantage of people and charging them $5 extra. If you’re in LA, go to the Arclight from now on, and fuck the IMAX screens (fake and real).
Some people at Regal and AMC both wanted to call these screens IMAX Digital so as to differentiate it somehow from the giant IMAX screens people are used to associating with the name IMAX. Apparently IMAX doesn’t see anything wrong with duping customers like this and insisted on simply keeping it as IMAX. Well, I have a better term how about – “BULLSHIT IMAX.” Cause that’s what it is.
According to this piece, IMAX CEO, Richard Gelfond said the company only puts IMAX digital systems into multiplex auditoriums that meet certain criteria. He jokingly said, “It’s a very scientific test. It’s called the ‘wow’ factor. So if you don’t go in and go ‘wow,’ we won’t do it.” HAHAHA! REALLY FUNNY RICHARD!!!! What happens if I go in the theatre and go “This isn’t a fucking IMAX screen, I just got ripped off for $5!!” Do I get my money back?”
He is SO RIGHT. It’s NOT a REAL IMAX unless you’re in a DOMED auditorium, like the one at the Hutchinson Cosmosphere:
and a handful of other locations peppered throughout the US.
Accept no substitutes. Aziz, I share your contempt and you are my latest hero.